Brand
ProjectPlant Person
Moving Brands, Graphic Design,
Associated creatives
Tags
Description
This commercial video for the brand Rula, titled Plant Person, features two men in a plant-filled living room setting. The first man, with red hair and wearing a denim jacket and brown overalls, tends to numerous potted plants and misting foliage with a spray bottle. He interacts with a second man sitting on a beige sofa surrounded by greenery, who holds a smartphone displaying the Rula healthcare app. The scene is lit with natural light, creating a bright domestic atmosphere with a soft focus on the leafy background. The video captures a humorous narrative about affording plants by saving money on therapy insurance sessions.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Insurance
Color
Navy (40%)
Caramel (30%)
Forest Green (30%)
Background
Living Room
Context
TVC / TV Commercial
