Brand
ProjectPlan For The Best
19th & Park,
Associated creatives
Tags
Description
This commercial video for Healthcare.gov, titled Plan For The Best and created by 19th & Park, features various individuals managing everyday life moments. Scenes include a woman cooking in a home kitchen, a man playing drums in a room, a child using crutches, and runners on an outdoor track. The video employs warm lighting and natural settings to highlight health plan coverage for different life situations.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Natural light
Industries
Insurance
Color
Jet Black (50%)
Beige (50%)
Background
Kitchen
Context
TVC / TV Commercial