Piczo, Photographer, London

Description

This portrait by photographer Piczo features a young East Asian male runner captured mid-stride along an asphalt road bordered by agricultural fields and power lines under an overcast sky. The subject wears a dark blue patterned athletic singlet and running shorts, paired with white running shoes featuring red accents. His hair is swept back by the motion of his stride as he looks forward with a focused expression. Text elements appear in the upper and lower portions of the frame, including a logo and campaign phrasing in English and Japanese.

Style

Editorial, Vertical, Action, Desaturated

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Agricultural Land

Context

Advertising Campaign