Philip Haynes, Photographer, London
Associated creatives
Tags
Description
This commercial campaign image photographed by Philip Haynes features a runner captured mid-stride along an outdoor stone curb. The subject wears bright orange athletic shorts, a lightweight translucent top, pastel gradient socks, and athletic trainers with cream-coloured uppers. Warm sunlight casts a golden glow across the paved street and low wall in the background. Bold graphic text overlay reads Add bounce to every step alongside product branding in the upper corner. The composition emphasises movement and athletic performance with natural directional lighting.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
High-speed / freeze, Natural light
Industries
Sportswear
Color
Burnt Orange (50%)
Nude / Sand (50%)
Background
Street
Context
Advertising Campaign