Philip Haynes, Photographer, London
Associated creatives
Tags
Description
A dynamic commercial advertising image photographed in London by Philip Haynes for Asics. A female runner in her 30s with dark wavy hair is captured mid-stride running along a paved riverbank at sunset. She wears an off-white lightweight vest, bright orange shorts, and white running trainers with pastel socks. The background reveals a classic European city architecture skyline with a green metal bridge spanning the river beneath a warm gradient sky. Prominent typographic overlays state "NOVABLAST 4", "From average to energized", and include the Asics corporate logo. The natural lighting and warm color grading evoke an energetic and inspiring mood.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Sportswear
Color
Rust (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign