PHD New Zealand, Media,

Description

The scene is a comical, visually-driven television advertisement. It starts with a close-up on a pizza with cheese-filled crusts, from which a hand pulls a cheesy bite. The setting then widens to reveal a person eating pizza with another person on a red leather sofa. Suddenly, due to the cheese overload, the pizza eater starts to levitate. The scene turns surreal, with furniture and various objects floating around the levitating person as a child looks on in a garden, all with an whimsical, dreamlike effect. The imagery emphasizes the absurdity and delight of a cheese dream.