Peter Miles, Art Director, London
Associated creatives
Tags
Description
An urban street-level photograph captures a large billboard poster mounted against a graffiti-covered wall and weathered brick building exterior. The billboard features the fragrance campaign for Perfect Marc Jacobs, designed with art direction and graphic design by Peter Miles in London. The central white panel displays bold typography reading 'PERFECT MARC JACOBS', flanked by collage-style imagery of a model holding perfume bottles with whimsical caps. The surrounding pavement is constructed from old cobblestones and grey concrete slabs, grounding the commercial display in an authentic city environment. The composition is framed horizontally, showcasing the juxtaposition of high-end beauty advertising against gritty urban decay.
Style
Horizontal, Commercial, Clean
Industries
Fragrance
Background
Street
Context
Out of Home (OOH)