Sarah Asmail, Product Designer,

Description

This commercial video for The Ordinary titled Periodic Fable features a large group of diverse people seated at minimalist white desks inside a clinical, sterile white studio. The subjects wear matching white lab coats and apply metallic facial treatments while staring intently at the camera under cool fluorescent overhead lighting. Intercut graphic screens display chemical-style typography and product concepts such as Wrinkle Erasing and Fat Freezing. The color grading leans heavily into desaturated, cool tones with stark white and silver accents throughout the composition.