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  • ·Perfect Moment AW23 Ad Campaign Skiwear Portrait
BrandPerfect Moment
ProjectAutumn Winter 2023 Ad Campaign
East Asian woman in star-print puffer jacket and black beanie holding skis, standing in a snowy mountain landscape on a clear day.

Perfect Moment Autumn Winter 2023 Ad Campaign 2023

Associated creatives

Jane Gottschalk
Jane GottschalkPerfect Moment Creative Director

Tags

east asian woman skiing

Description

An East Asian woman is captured in a medium shot standing in a snowy alpine environment, leaning forward while holding a pair of black skis. She is wearing a high-gloss, star-patterned puffer jacket with red, white, and blue panels, paired with a black beanie and matching gloves. The scene is brightly lit by natural sunlight under a clear, deep blue sky. In the background, there is a traditional wooden building and snow-covered terrain. The composition is dynamic, emphasizing the sporty, high-performance aesthetic of the apparel.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Outdoor & Performance Apparel