Serial Pictures, Production,

Description

This commercial video for the 2024 Kia EV9 opens in a dimly lit indoor ice arena where a young female figure skater performs a routine in a pink dress, watched by an applauding audience. The scene transitions to a blue electric SUV parked outside in a snowy setting before driving along a winding mountain road through a dense evergreen forest. Inside the vehicle, a father and daughter share a quiet moment while traveling through the winter landscape. The cinematography employs a cool, cinematic colour grading with natural lighting and dramatic aerial perspectives.