Pereira O'Dell, Agency / Creative,

Description

A group of people is lined up outside the Village East City Cinemas in New York City. The marquee advertises a film, '90 Minutes of Air Conditioning,' promoted as "The Coolest Film of the Summer." The group of people on the sidewalk appear to be waiting to go into the movie theater. People walking down the sidewalk are visible, along with street traffic. The sky is overcast. The buildings are constructed of stone. The sun is obscured by the clouds.