Pereira O'Dell, Agency / Creative,

Description

The commercial takes place in a modern, brightly lit office space and a product development laboratory featuring two men and several support staff. One man, an African-American adult male identified as the "Chief Idea Officer" for Midea, stands in a modern office with glass walls, white furniture, and whimsical sculptures as he takes credit for all of Midea's ideas. The man wears a blue suit and a white turtleneck sweater. A second adult male with curly hair and glasses stands nearby. He holds a napkin with a childlike drawing of a horse on a washing machine. The scene cuts to the Midea product development laboratory where two lab-coated scientists work on the design of a washing machine.