BrandPepsi Zero
ProjectThe Choice - Super Bowl Ad
Cabin, Post Production / VFX,
Associated creatives
Tags
Description
This series of clips features an anthropomorphic polar bear navigating various settings, including a clinical white room for a taste test and a therapy session. The bear is shown wearing a black headband and interacting with soda cans. The cinematography shifts from high-key, minimalist bright environments to a warm, dimly lit professional office with wood-paneled walls. The visual tone transitions between humorous, playful, and grounded, emphasizing the bear's character in diverse scenarios. The editing incorporates sharp cuts and motion, highlighting the brand identity of Pepsi Zero in a narrative format.
Style
Humorous, Lifestyle, Commercial, playful
Techniques
3D render / CGI, Live-action Technique, VFX / visual effects
Industries
Beverages, Food & Beverage