Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
A portrait of a mature Asian woman captured in a full-length studio shot for the People of Helmut Lang Spring 2024 ad campaign. She is dressed in a tailored black suit jacket over a crisp white collared shirt, with one hand resting on the lapel of the jacket and the other in her pocket. She stands in a neutral, relaxed pose against a solid, light grey seamless backdrop. The lighting is soft and even, highlighting the clean lines of her clothing and professional, minimalist aesthetic. The overall composition is balanced and direct, emphasizing the refined tailoring of the ensemble.
Style
Editorial, Vertical, Commercial
Techniques
Studio strobe, Natural light
Industries
Luxury Fashion Houses