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Project"People of Helmut Lang" Spring 2024 Ad Campaign
Man wearing a black sleeveless top and trousers standing against a seamless white background for Helmut Lang.

"People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

black man posingblack manman posingblack sleeveless topblack trousersblack top

Description

This portrait from the Helmut Lang Spring 2024 ad campaign features a black man posing against a clean white seamless background. He wears a fitted black sleeveless top paired with matching black trousers and dark footwear, complemented by thick black eyeglasses and long braided hair. The shot is captured with clean lighting and minimal styling, focusing entirely on the model and the Helmut Lang garments.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign