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  • "People of Helmut Lang" Spring 2024 Ad Campaign 2024 - image 654118
BrandHelmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Back view of a black male in matching abstract-patterned shirt and pants standing in a bright studio with visible leather dress shoes.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

adult malebutton-down shirtpantsdress shoesstudio shotfashion

Description

A full shot shows a Black adult male in a fashion studio. He is facing away from the camera with his arms down. The male is wearing a long-sleeved button-down shirt and pants with an abstract print. The shirt is tucked into the pants. He is also wearing black leather dress shoes with light-colored soles. The background is a gradient of white. The lighting is diffused, giving the image an overall clean and contemporary aesthetic.