Brand
ProjectRev Up Your Rental
SuperJoy, Animation,
Associated creatives
Tags
Description
This commercial video for Penske's Rev Up Your Rental project features a bright yellow and blue IndyCar parked in the driveway of a suburban house. The video humorously highlights the car's extreme lack of storage and cargo capacity against a typical residential backdrop. On-screen text and graphics overlay the footage, emphasizing the comedic angle of moving house with a race car. The clean daylight lighting and crisp visual production showcase the vehicle in front of a traditional two-story home.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Luxury Automotive
Color
Golden Yellow (70%)
Royal Blue (30%)
Background
House
Context
TVC / TV Commercial