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  • ·PEDRO Summer 2024 Urban Street Campaign
BrandPEDRO
ProjectSummer 2024
A man in a cream shirt walks along a city pavement past a storefront gate as a red car drives past in the foreground.

PEDRO Summer 2024 2024

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

east asian man walkingeast asian manman walkingred car in foregroundred carcream long sleeve topcream shirtdark brown trousers

Description

A man in a cream-coloured top and dark trousers walks briskly along an urban sidewalk in profile against a traditional storefront with closed metal security grilles and overhead signage in red Chinese calligraphy. A bright red sedan passes through the lower foreground, introducing a dynamic layer of motion and urban rhythm to the composition. The setting features soft, natural daylight with a cinematic street-style aesthetic. The shot captures a candid, atmospheric moment from PEDRO's Summer 2024 campaign with casting directed by Marina Fairfax.

Style

Vertical, Nostalgic, Cinematic

Techniques

Natural light

Industries

Bags & Accessories

Color

Cream (30%)
Espresso (20%)
Scarlet (50%)

Background

Retail Storefront

Context

Advertising Campaign