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  • ·PEDRO Summer 2024 Menswear Campaign
BrandPEDRO
ProjectSummer 2024
Model in a grey tank top and brown trousers wearing a white crossbody bag and yellow loafers standing on outdoor stone steps.

PEDRO Summer 2024 2024

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

east asian male modelmale model standingeast asian manwhite crossbody bagcrossbody bagwhite mini bagbrown trousersbrown pantsgrey tank toptank topyellow loafersloafersstriped sweater tied at waisttied sweater

Description

A full-length fashion portrait from the PEDRO Summer 2024 campaign, cast by Marina Fairfax, features an East Asian male model standing on outdoor stone steps. He wears a fitted grey tank top, loose brown trousers, a green-and-orange striped knit sweater tied around his waist, and pale yellow loafers. A compact white utility-style crossbody bag is slung across his chest. The composition is set against a weathered white wall featuring bold red Chinese calligraphy, shot under soft, overcast ambient daylight.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Soft Light

Industries

Bags & Accessories

Color

Chocolate (40%)
Light Grey (30%)
Lime (20%)

Background

Alley

Context

Advertising Campaign