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  • ·PEDRO Summer 2024 Campaign with Red City Car
BrandPEDRO
ProjectSummer 2024
An East Asian man in a cream shirt walking past closed shopfront gates behind a red car on a city street.

PEDRO Summer 2024 2024

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

east asian man walkingman walking on streeteast asian manman in cream shirtcream shirtred carred taxired automobile

Description

A street-level campaign photograph captured for the PEDRO Summer 2024 collection, featuring casting direction by Marina Fairfax. An East Asian man wearing a cream long-sleeve shirt and dark brown trousers walks along a sidewalk in front of closed metal scissor security grates below prominent Chinese store signage. Across the foreground, the side profile of a vibrant red car creates visual layering and a sense of candid urban motion under soft ambient daylight.

Style

Vertical, Nostalgic, Editorial

Techniques

Natural light

Industries

Bags & Accessories

Color

Cream (20%)
Scarlet (50%)
Chocolate (20%)

Background

Retail Storefront

Context

Advertising Campaign