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Pringles potato chip shaped like a pecan pie against a deep red gradient background with cans at the bottom

Brett Kurzweil, Food & Beverage Stylist, New York

Associated creatives

Brett Kurzweil
Brett KurzweilFood & Beverage Stylist

Tags

pecan pie Pringles crisppecan pie chipPringles crisppecan piefood stylingfood styling by Brett KurzweilPringles cans

Description

This vertical commercial advertisement features a single Pringles potato chip sculpted and textured to resemble a pecan pie, complete with a fluted crust edge and a dense topping of glazed pecans. The central food subject floats against a deep red and burgundy gradient background with subtle warm lighting. Centered below the main subject is white typography reading Your piehole just smiled. Further down, two Pringles cans stand beside a red ribbon banner bearing promotional text.

Style

Vertical, Commercial, Saturated, Warm

Industries

CPG / Packaged Food

Color

Rust (60%)
Caramel (40%)

Background

Gradient

Context

Advertising Campaign