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Paul Smith
ProjectSock Etiquette with Walton Goggins

Paul Smith Sock Etiquette with Walton Goggins 2025

Associated creatives

Samuel Bradley
Samuel BradleyPhotographer
Ben Schofield
Ben SchofieldFashion Editor/Stylist
Matthew Mumford
Matthew MumfordArt Director
Kim Rance
Kim RanceHair Stylist
Walton Goggins
Walton GogginsActor

Tags

walton gogginswalton goggins actorman sitting on stairsman in velvet blazervelvet blazerwhite dress shirtred socksdark trousersdress shoes

Description

Actor Walton Goggins stars in this commercial video piece for Paul Smith titled Sock Etiquette. Set on a grand staircase with rich red carpeting and classic wall art, Goggins delivers humorous style advice dressed in a dark velvet blazer and crisp white shirt. The cinematography employs moody lighting and dramatic low-key shadows, highlighting the vibrant red socks paired with dark trousers and dress shoes. The campaign blends classic British tailoring with witty narration on formal dress codes.