Paul Smith Paul Smith F/W 2026 Campaign 2026

Description

Model Vasko Luyckx smiles directly toward the viewer while holding a large retro video camera up to his eye level. He wears a textured, brushed wool Fair Isle crewneck sweater featuring geometric patterns in brown, orange, and vibrant cyan tones, paired with black trousers and a buckled belt. A pair of knit gloves hangs tucked by his hip. The portrait is framed vertically against a neutral stone building facade with ornamental wrought iron window details in soft daylight.

Style

Editorial, Vertical, Warm, Tactile

Techniques

Soft Light

Industries

Menswear

Color

Context

Advertising Campaign