Paul Smith Brand Identity 2026

About

This brand identity video features a series of colourful Paul Smith Collectors Club membership cards displayed against a vibrant solid blue background. The cards fan out to reveal distinct colourways including gold, orange, pink, and blue, each featuring printed typography, a member name placeholder, and a prominent QR code. The clean studio framing highlights the graphic design elements and distinctive colour palette of the project. Designed by Limesharp for Paul Smith.