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BrandPaul Andrew
Project'Lucid Dreaming' 2024 Ad Campaign
A woman in a black slip dress and heels sits floating above a sea of sparkling golden lights against a deep black background.

Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Lucas Lefler and Nic Burdekin of Image Worldwide
Lucas Lefler and Nic Burdekin of Image WorldwideCreative Directors
Jet Swan
Jet SwanPhotographer
Abby Champion
Abby ChampionModel
Jodie Barnes with Imaan Sayed
Jodie Barnes with Imaan SayedStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Maki Sakamoto
Maki SakamotoManicurist
Ian Salters
Ian SaltersSet Designer
Counsel
CounselProduction

Tags

young woman seated

Description

A woman sits gracefully, appearing to float above a bed of shimmering golden, circular bokeh light points that fade into a pure black backdrop. She is wearing a thin-strapped black silk slip dress and matching black open-toed heeled mules. Her gaze is cast downward, illuminated by a soft light that highlights her features and the texture of her hair. The composition creates a surreal and ethereal aesthetic, isolating the subject in darkness. The sharp focus on the model contrasts with the atmospheric, out-of-focus lights beneath her. This image is part of the 'Lucid Dreaming' 2024 ad campaign for Paul Andrew.

Style

Editorial, Cinematic, Surreal

Techniques

Natural light, Low-key / chiaroscuro

Industries

Luxury Fashion Houses