Dane Johnson, Set Designer, Los Angeles

Description

A vibrant outdoor fashion campaign image featuring a diverse group of six models posing on a red and white striped wooden lifeguard tower at the beach. The group includes adults and children wearing coordinated patriotic apparel with red, white, and blue accents, striped shorts, and graphic tees. Bright natural sunlight illuminates the scene, casting soft shadows against the sandy terrain and ocean backdrop. The set design emphasizes a cheerful and high-energy atmosphere with coordinated styling by Dane Johnson. The composition captures a candid yet polished moment with lively expressions and relaxed poses.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign