BrandMolson Canadian
ProjectThe Beer Fridge
Partners Film, Production,
Associated creatives
Tags
Description
This promotional video showcases a red refrigerator with a Canadian flag emblem traveling through various European locations. The refrigerator is prominently featured in different environments, including city streets, landmarks, and coastal areas. People interact with the refrigerator, opening its door and pushing it on a wheeled platform along cobblestone streets and dirt paths. The scenes are captured in daylight, with some shots taken on overcast or foggy days. The video features text overlays indicating locations, such as Northern France, Canterbury, White Cliffs of Dover, and Cassel. The overall tone is lighthearted and adventurous, highlighting the refrigerator's journey through Europe.