BrandGucci
ProjectÉternité de Beauté 2023
Partner Films London, Production,
Associated creatives
Tags
Description
The video showcases a group of models in a vibrant, retro-style music studio, advertising the Gucci 'Éternité de Beauté' foundation. The advertisement opens with the Gucci logo. Hands manipulate a sound mixing board, then a bottle of the foundation is displayed. Models apply the foundation, dancing and singing into microphones. The diverse cast sports bold makeup and retro-inspired outfits, illuminated by warm lighting. A clock reads almost 11 PM. Text on illuminated signs read '24H Wear' and 'No Transfer'. Vintage televisions show footage of the foundation and the text 'Breathable Texture'. The overall aesthetic is energetic, fun, and glamorous, set against a backdrop of musical instruments and studio equipment.