BrandMaltesers
ProjectLook On The Light Side
Partizan London, Production,
Associated creatives
Associated creatives
Tags
Description
This is a collage of scenes from a Maltesers advertisement. The ad uses a vintage style with noticeable camera artifacts and warm color grading. Women are shown in a variety of situations: one in a cold office bundled in a scarf, another in a carriage wearing period clothing, a mother outside with a stroller, nurses in a medical setting, and a woman standing at the bottom of a long set of stairs. These women are depicted as uncomfortable, cold, or tired, with the commercial's ultimate goal being to "put on a happy face."