Paradais DDB, Agency / Creative,

Description

The video opens with text about content moderators filtering violent content from social media, followed by an interview with a moderator discussing the types of harmful content they review daily. The video displays various social media posts of violent acts. The moderator expresses the need to confirm whether reported content is violent, abusive, or explicit, and if so, remove it. The video transitions to information about Veris, a health network working to make mental healthcare accessible, referencing a statistic about moderators protecting users' mental health by harming their own. The video employs dark lighting and distorted visual effects, which evoke a sense of anxiety and distress.