BrandUnder Armour Curry
ProjectCarolina Red
papercut, Post Production / VFX,
Associated creatives
Tags
Description
The video opens with a high-angle aerial view of a complex highway interchange in North Carolina at dusk. The scene cuts to a red basketball on an asphalt surface, emphasizing texture and urban sport. The narrative shifts to a view of lush, green mountains under a cloudy sky. The video uses warm color grading and transitions to symbolize the state of North Carolina and its deep connection to basketball.
