Paolo Zerbini, Photographer, Paris

Description

This fashion campaign image, photographed by Paolo Zerbini, features a model posing against a vibrant, saturated pink background. The subject has short, textured red hair and wears a matching maroon hooded sweatshirt and sweatpants ensemble from the adidas adicolor line, complete with white brand logos on the chest and leg. An additional maroon sweatshirt is draped loosely over the shoulders and tied at the front. Large white bold typography is overlaid across the central composition, spelling out the word bold, with the adicolor brand name positioned near the bottom and the adidas trefoil logo in the upper right corner. The studio lighting is bright and even, highlighting the clean textures of the cotton fleece garments against the solid backdrop.

Style

Vertical, Commercial, Saturated, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Coloured Seamless

Context

Advertising Campaign