Kutlu, Photographer, New York

Description

This commercial beauty advertisement features a woman lying down with her long, voluminous brown hair fanned out dramatically across the frame. She has her eyes closed with a relaxed expression, wearing thin-strapped dark apparel. In the lower left foreground, three distinct Pantene shampoo bottles stand upright in bronze, gold, and red hues next to a swirling splash of liquid. The lighting is bright and directional from the right, creating soft highlights on her face and accentuating the glossy texture of the hair. Typography and promotional text are overlaid in the upper left and lower right corners against a clean gradient background.

Style

Vertical, Commercial, Glossy, Polished

Techniques

Beauty Light

Industries

Haircare

Color

Background

Gradient

Context

Advertising Campaign