Pampam Studio, Music / Sound,

Description

This is a fashion advertisement for Levi's, featuring an African American man standing in an open, dry field with mountains in the background. The man wears light blue Levi's jeans, a white t-shirt, and a tan jacket. Large pieces of blue fabric are suspended on either side of the man. The shot is taken at eye level on a sunny day. A Levi's logo is overlaid in white text with the phrase 'Just Got Lighter'. Additional scenes include other men and women wearing Levi's clothing in outdoor settings.