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  • ·Digital transformation commercial video by Paloma Rincon

Paloma Rincon, Photographer, London

About

This commercial video directed by Paloma Rincon in London presents a humorous take on digital transformation. The opening title sequences display dark typography against a vibrant yellow background before transitioning to a man wearing a white polo shirt, striped headband, and multiple gold medals around his neck. He holds a large, elaborate ice cream cone adorned with multiple scoops and wafer sticks. The backdrop features a smooth gradient shifting from green to blue. The video utilizes sharp lighting and clean composition to highlight the stylized props and subject.

Keywords

Styles

Industries

Background

Gradient

Context

Brand Film / Corporate Video
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