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Palette Brand Identity 2022

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Description

This brand identity motion project for Palette features a minimalist logo design centered in the frame. The animation showcases a stylized letter P shifting through various contrasting solid background colors and tone combinations. Created by Gabe Ferreira and SUPER EU, the clean vector graphics emphasize bold geometric forms and modern digital aesthetics. The minimalist composition relies on smooth transitions and stark color palettes to highlight the central graphic element.