BrandKraft Heinz
ProjectSwipe Right for Mayo
P57, Media,
Associated creatives
Associated creatives
Tags
Description
The video montage depicts people going to great lengths to make themselves more desirable. A woman applies lip gloss, a man adjusts his collar, and a person puts on dark eye makeup. A man is shown doing push-ups. Red hearts with a pulse line appear on a blue background as the video asks if mayonnaise can make a person more attractive. A dating app profile of a man named Sean is shown, first without a jar of mayonnaise, then with a jar, with text and star graphics around him. Sean is then shown eating mayonnaise from a spoon. Red hearts float on a blue background before concluding with the statistic that profiles with mayonnaise saw 68% more matches.