Oysho The Boutique Sports Club 2025

Description

This split-level poolside campaign image for Oysho features multiple models relaxing in swimwear around a sunlit resort pool surrounded by lush tropical vegetation. One model swims underwater in the lower half of the frame, while others lounge on wooden sun loungers under yellow and white striped parasols. The composition combines natural daylight with clear water refractions, creating a serene and sun-drenched atmosphere. The project, titled The Boutique Sports Club, was photographed by Ignazio Lozano and creatively directed by Sergio Rueda.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Underwater, Natural light

Industries

Swimwear

Color

Background

Outdoor Pool

Context

Advertising Campaign