Oysho The Boutique Sports Club 2025

Description

This commercial editorial image for Oysho's project The Boutique Sports Club features a woman performing a pilates pose on a wooden reformer machine inside a brightly lit room with dark wood paneling and large windows. She wears matching purple activewear, including a sports bra and leggings, while extending her arms in a warrior-like posture. To the left, a staff member in a white top and blue trousers holds a tray, offering refreshments in a serene wellness setting. Natural light streams across the polished wooden floor, casting long shadows and highlighting the rich textures of the interior space. The composition emphasizes active wellness and professional styling under the creative direction of Sergio Rueda and photography by Ignazio Lozano.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fitness

Color

Background

Hotel Room

Context

Advertising Campaign