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Outdoor Media Association (OMA)
ProjectOUT THERE Episode 3 -- Brent Smart

Outdoor Media Association (OMA) OUT THERE Episode 3 -- Brent Smart 2026

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brent smartelizabeth mcintyretwo people in carbrent smart talkingelizabeth mcintyre drivingcar interior

Description

Episode three of OUT THERE features Outdoor Media Association CEO Elizabeth McIntyre interviewing Telstra CMO Brent Smart while driving through city streets. The conversation explores brand perception and marketing strategies against a backdrop of outdoor advertising billboards and urban transit. The discussion highlights the importance of emotional connection in advertising for long-standing brands.