Rise and Shine and Partners, Agency / Creative,

Description

An expressive, tactile painted stop-motion video created for Original Louisiana Hot Sauce's That's Louisiana Hot: Tailgate Bayou Some campaign by agency Rise and Shine and Partners. The animation displays the words 'ALWAYS HITS' in bold, hand-painted red typography over a vibrant yellow impasto background before transitioning into a thickly painted bottle of the condiment. Visible brushstrokes and heavy paint textures create dynamic motion and energy throughout the commercial spot.