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  • 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024 - image 654847
BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Vintage car parked near a motel in a desert landscape, seen through a window with a 'NO VACANCY' neon sign, under a clear blue sky.

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

vintage cardesert landscapemotel windowneon signstucco building

Description

A vintage, light grey car is parked on a sandy lot with desert scrub and low, rocky mountains in the background. The scene is viewed through a window of a motel or roadside building, with a bright 'NO VACANCY' neon sign hanging in the window, partially obscuring the view. The sky is clear and blue, with the landscape bathed in sunlight, suggesting a warm, arid climate. The structure around the window is made of tan stucco. The overall aesthetic is reminiscent of classic American roadside scenes, capturing a sense of nostalgia and the isolation of desert travel.