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  • 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024 - image 654835
BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Semi-truck drives along asphalt road through desert landscape with mountains and cloudy sky, under soft, neutral-toned lighting.

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

semi-truckroaddesert landscape

Description

A semi-truck is seen driving along an asphalt road that winds through a desert landscape. The environment is characterized by arid terrain and sparse vegetation. In the distance, mountains are visible beneath a cloudy sky. The image is bathed in soft, neutral-toned lighting, which casts subtle shadows and highlights across the scene. The road's yellow lines guide the eye toward the horizon, where the truck appears to be heading. The overall mood is peaceful and serene, capturing a solitary journey through a vast and open space.