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Brand
Ore-Ida
ProjectOre-Ida or Nothing

ABMC, PR,

Associated creatives

Ridley Scott Associates LA
Ridley Scott Associates LAProduction
Rethink New York
Rethink New YorkAgency / Creative
Mackcut
MackcutPost Production / VFX
duotone audio
duotone audioMusic / Sound
ABMC
ABMCAgency / Creative
Niccolò Montanari
Niccolò MontanariPost Production / VFX
Sonic Union
Sonic UnionMusic / Sound
Carat
CaratMedia
The Kitchen
The KitchenPR

Tags

keegan michael keykeegan michael key standingman standingore ida tater tots boxtater tots boxplate of tater totstater tots

Description

This advertising campaign video for Ore-Ida titled Ore-Ida or Nothing features Keegan-Michael Key presenting Ore-Ida Crispy Tater Tots in a studio setting. Key stands behind a white table next to a box of tater tots and a plate of the food, wearing a light blue sweater. Later in the video, another character appears in historical sea captain attire with dramatic sideburns, introducing a competing product. The video utilizes a textured dark grey backdrop and studio lighting to create a clean commercial look.

Style

Humorous, Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Powder Blue (60%)

Background

Grey Seamless

Context

Advertising Campaign