Orchard Post, Agency / Creative,

Description

Several individuals are shown interacting with an artificial intelligence simulation of Arnold Schwarzenegger based on his book, Be Useful, at Gold's Gym in Venice, California. An adult male sits on a stool in a black studio with a poster of Arnold Schwarzenegger in the background with the words 'Be Useful Seven Tools for Life Arnold Schwarzenegger' written below the portrait. The person listens to the AI on headphones and looks up while smiling. Another adult female who is visibly pregnant stands and listens to the same experience via headphones. Behind the scenes is a modern, busy gym with multiple people using equipment and weights. A sign at the top of the room reads 'THE MECCA OF BODYBUILDING GOLD'S GYM VENICE'.