Brand
ProjectSeed
Nick Haynes,
Associated creatives
Tags
Description
This commercial video for Orange Beer, titled Seed and produced by Nick Haynes, tells a narrative of growth and origin. The sequence begins with a close-up overhead shot of a single seed resting at the bottom of a glass of water on a wooden counter. A hand reaches out to pick up the glass in a dimly lit bar setting. The scene transitions outdoors, following a man walking through open doors toward a sunlit field and a house. He kneels in the soil to plant the seed as warm sunlight filters through the tall grass. Subsequent shots show rapid growth, culminating in a flourishing sapling in front of the house under a golden sky.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Alcoholic Beverages
Color
Caramel (50%)
Jet Black (50%)
Background
Café
Context
TVC / TV Commercial