BrandOptus
ProjectThere’s Always a Way 90"
3&7,
Associated creatives
Tags
Description
This commercial spot features an elderly woman with glasses and a colourful headscarf intently watching a smartphone screen. On the phone, a basketball player performs a basic jump shot, demonstrating coaching techniques. The scene then transitions to a basketball team of young players in a gym, with their coach looking for a replacement. The woman confidently steps up to coach the team, highlighting the narrative of learning new skills. The film uses a warm, cinematic aesthetic that emphasizes the connection between generations.
Style
Documentary, Lifestyle, Commercial, Cinematic, Warm
Techniques
Live-action Technique, Soft Light
Industries
Telecommunications, Technology