Brand
3&7,
Associated creatives
Tags
Description
An elderly woman stands at the center of an indoor basketball court acting as coach to a team of teenage boys in green and white Flying Foxes jerseys. While holding her smartphone, she uses a voice assistant to quickly clarify basketball terminology during a team huddle. The players look on attentively as she relays the instructions across the gym floor. Produced for Optus, the spot highlights the brand's 5G network connectivity through a humorous sports scenario.
Style
Humorous, Horizontal, Commercial
Industries
Telecommunications
Color
Burgundy (30%)
Forest Green (30%)
Cream (20%)
Background
Gym
Context
TVC / TV Commercial