OpenTable $22,000 Wine 2026

About

This promotional video for OpenTable captures sommelier Jay Bessell presenting a $22,000 bottle of wine to everyday pedestrians on a wet Melbourne street. Bessell is dressed in a dark button-down shirt with a red scarf and black apron, engaging with passersby holding umbrellas and walking past storefronts. The sequence combines close-up shots of the rare wine bottle with dynamic street-level footage of the interactive social experiment. Natural daylight illuminates the rainy urban setting, creating reflections on the pavement and an engaging, candid atmosphere throughout the campaign piece.