ONE23WEST, Agency / Creative,

Description

This animated public service announcement portrays three women's heads shown as the caller ID. The text on the screen reads 'Unknown Caller', and the video emphasizes that the scammer's avatar image is a group of women, dressed in light pink dresses, wearing matching pink earrings. The caller ID shows a choice to decline or accept the phone call. The animated video explains how scammers make empty promises of investments to lure people in, and that viewers should be smart and just say no. In the end, the screen instructs the viewer to hang up the phone.